Description
SWOT ANALYSIS OF BLUE CULT
Blue Cult
Parent Company
Blue Cult
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Designer Denims STP
Segment
Premium urban apparel
Target Group
Urban men and women from the upper class
Positioning
Cult Jeans SWOT Analysis
1. Unique stitching and craftsmanship 2. Strong brand name and having a loyalist following 3. Despite its issues, the brand still has its own presence and identity Strength 4. Good product portfolio and customer offering
1. Limited finance to retain the brand name and revive business 2. The brand has lost market share Weakness 3. It has very little international presence
1.To revive the brand Blue Cult as it still has a loyal following 2. Global tie-ups with other brands Opportunity 3. Study and offer new designs as per customer needs
Threats
1.There is intense competition in this field.
2.Fast change in styles due to intense R&D Competition
1.Levis 2.GAS Competitors 3.Pepe
doc_458531498.docx
SWOT ANALYSIS OF BLUE CULT
Blue Cult
Parent Company
Blue Cult
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Designer Denims STP
Segment
Premium urban apparel
Target Group
Urban men and women from the upper class
Positioning
Cult Jeans SWOT Analysis
1. Unique stitching and craftsmanship 2. Strong brand name and having a loyalist following 3. Despite its issues, the brand still has its own presence and identity Strength 4. Good product portfolio and customer offering
1. Limited finance to retain the brand name and revive business 2. The brand has lost market share Weakness 3. It has very little international presence
1.To revive the brand Blue Cult as it still has a loyal following 2. Global tie-ups with other brands Opportunity 3. Study and offer new designs as per customer needs
Threats
1.There is intense competition in this field.
2.Fast change in styles due to intense R&D Competition
1.Levis 2.GAS Competitors 3.Pepe
doc_458531498.docx