Description
SWOT ANALYSIS OF BLOGGER
Blogger
Parent Company
Google Inc
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
Create your free blog
USP
Simple to use and manage especially for beginners
STP
Segment
Internet users looking to post and share content
Internet users interested into blogging or content management/ Target Group development
Positioned as a free weblog publishing tool for sharing text, photos and Positioning videos
SWOT Analysis
1. Owned by Google, hence high customer base and reach to masses 2. Easy to use and get acquainted, hence good for beginners 3. Pays the user for displaying ads 4. Enabled mobile blogging Strength 5. Blogger is currently available in over 41 languages
1. Govt policies have restricted access to the service in countries like Weakness Pakistan, China, Iran
1. Expand capabilities and features, allowing users to create better blogs 2. Acquiring partnerships with other websites for integration Opportunity 3. Attracting professionals by offering a professional version
1. Attacks from malicious threats and other security issues 2. Improved functionalities by competitive blogging platforms Threats 3. Newly emerging competitive blogging platforms
Competition
1. Wordpress 2. Tumblr Competitors 3. Posterous
doc_711123687.docx
SWOT ANALYSIS OF BLOGGER
Blogger
Parent Company
Google Inc
Category
Website-Blogging platform
Sector
IT and Technology
Tagline/ Slogan
Create your free blog
USP
Simple to use and manage especially for beginners
STP
Segment
Internet users looking to post and share content
Internet users interested into blogging or content management/ Target Group development
Positioned as a free weblog publishing tool for sharing text, photos and Positioning videos
SWOT Analysis
1. Owned by Google, hence high customer base and reach to masses 2. Easy to use and get acquainted, hence good for beginners 3. Pays the user for displaying ads 4. Enabled mobile blogging Strength 5. Blogger is currently available in over 41 languages
1. Govt policies have restricted access to the service in countries like Weakness Pakistan, China, Iran
1. Expand capabilities and features, allowing users to create better blogs 2. Acquiring partnerships with other websites for integration Opportunity 3. Attracting professionals by offering a professional version
1. Attacks from malicious threats and other security issues 2. Improved functionalities by competitive blogging platforms Threats 3. Newly emerging competitive blogging platforms
Competition
1. Wordpress 2. Tumblr Competitors 3. Posterous
doc_711123687.docx