Description
SWOT ANALYSIS OF BLACKBERRY BOLD
Blackberry Bold Parent Company Category Sector Tagline/ Slogan Research in Motion Mobile phone Handsets Telecommunication Do more- faster Business Phones with Multimedia functions, Blackberry Messenger(BBM) STP Segment Medium-High end Business phones market From Executives to College youth, Political personalities especially Abroad Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones SWOT 1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks 2.BB Appstore has decent amount of Applications 3.Strong brand loyalty 1.Weaker multimedia functions, lack of FM radio , Poor battery life 2.High Cost 3.Need of an expensive BB data plan in order to access internet 1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart
USP
Target Group
Positioning
Strength
Weakness
Opportunity
phones segment 2.More urban market to tap 1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity Competition 1.Nokia E-series 2.Samsung Galaxy Pro
Threats
Competitors
doc_327439112.docx
SWOT ANALYSIS OF BLACKBERRY BOLD
Blackberry Bold Parent Company Category Sector Tagline/ Slogan Research in Motion Mobile phone Handsets Telecommunication Do more- faster Business Phones with Multimedia functions, Blackberry Messenger(BBM) STP Segment Medium-High end Business phones market From Executives to College youth, Political personalities especially Abroad Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones SWOT 1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks 2.BB Appstore has decent amount of Applications 3.Strong brand loyalty 1.Weaker multimedia functions, lack of FM radio , Poor battery life 2.High Cost 3.Need of an expensive BB data plan in order to access internet 1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart
USP
Target Group
Positioning
Strength
Weakness
Opportunity
phones segment 2.More urban market to tap 1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity Competition 1.Nokia E-series 2.Samsung Galaxy Pro
Threats
Competitors
doc_327439112.docx