Description
SWOT ANALYSIS OF BLACK DOG
Black Dog
Parent Company
United Spirits Limited (UB Group)
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Let the world wait.. a little longer
USP
Smoothness factor of the scotch STP
Segment
Premium scotch for urban upper and uppermiddle class
Businessmen and executive professionals from the uppermiddle and Target Group upper class
Positioning
Created with the luxury of time for an unparalleled experience SWOT Analysis
1. Strong Distribution System 2. Legacy and heritage associated with brand 3. Popularity and following among the high income group and its intended use for special occasions 4. Good advertising and branding through surrogate advertising Strength 5. Sponsorship of lifestyle events to increase brand awareness
1.Brewing Affordability Weakness 2. Penetration in the market is lowspecially globally
1.Huge Market Potential 2.Rising Income Levels 3. Global expansion through international distribution and Opportunity sponsorship
1. High Taxes & Regulations 2. Mind Share going to champagne for special occasions Threats 3. Local blended scotch and their high penetration in the market Competition
1. VAT 69 2.Chivas Regal 3. Whyte and Mackay Competitors 4. Johnnie Walker
doc_910255070.docx
SWOT ANALYSIS OF BLACK DOG
Black Dog
Parent Company
United Spirits Limited (UB Group)
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Let the world wait.. a little longer
USP
Smoothness factor of the scotch STP
Segment
Premium scotch for urban upper and uppermiddle class
Businessmen and executive professionals from the uppermiddle and Target Group upper class
Positioning
Created with the luxury of time for an unparalleled experience SWOT Analysis
1. Strong Distribution System 2. Legacy and heritage associated with brand 3. Popularity and following among the high income group and its intended use for special occasions 4. Good advertising and branding through surrogate advertising Strength 5. Sponsorship of lifestyle events to increase brand awareness
1.Brewing Affordability Weakness 2. Penetration in the market is lowspecially globally
1.Huge Market Potential 2.Rising Income Levels 3. Global expansion through international distribution and Opportunity sponsorship
1. High Taxes & Regulations 2. Mind Share going to champagne for special occasions Threats 3. Local blended scotch and their high penetration in the market Competition
1. VAT 69 2.Chivas Regal 3. Whyte and Mackay Competitors 4. Johnnie Walker
doc_910255070.docx