Description
SWOT ANALYSIS OF BIRLA POWER SOLUTION
Birla Power Solutions
Parent Company
Yash Birla Group
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
Power.. the ability to change
USP
Providing complete power backup solutions STP
Power generation and backup: Portable Generators, Inverters, Home Segment UPS, Engines, Pump set and other agricultural electrical devices
Telecommunication companies, Financial firms and other industrial or Target Group commercial clients , Agriculture based groups or individuals
The forerunner of Indian industry, which is expanding its global footprint and carrying forward the legacy of excellence driven growth Positioning on the bedrock of ideals SWOT Analysis
1. Strong brand name 2. Very diverse operations serving many industries of the parent company 3. Known for delivering quality product/service 4. CSR activities have been undertaken well 5. Stablemanagement and strong workforce Strength 6. Great customer base across India
1.Limited marketing strategy compared to global leaders Weakness 2. Dependent on the Indian market only and govt intervention causes
operational issues
1. Looking for overseas markets 2. Developing strong R & D department 3. Using its strong CSR branding to promote its products Opportunity 4. Can enter into renewable power generation
1. Small companies serving niche markets 2. Intense competition Threats 3. Unfavorable govt policies and economic conditions Competition
1.EnvairElectrodyne Ltd. 2. Honda Siel Power Products Ltd. Competitors 3. TD Power Systems Ltd.
doc_605597829.docx
SWOT ANALYSIS OF BIRLA POWER SOLUTION
Birla Power Solutions
Parent Company
Yash Birla Group
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
Power.. the ability to change
USP
Providing complete power backup solutions STP
Power generation and backup: Portable Generators, Inverters, Home Segment UPS, Engines, Pump set and other agricultural electrical devices
Telecommunication companies, Financial firms and other industrial or Target Group commercial clients , Agriculture based groups or individuals
The forerunner of Indian industry, which is expanding its global footprint and carrying forward the legacy of excellence driven growth Positioning on the bedrock of ideals SWOT Analysis
1. Strong brand name 2. Very diverse operations serving many industries of the parent company 3. Known for delivering quality product/service 4. CSR activities have been undertaken well 5. Stablemanagement and strong workforce Strength 6. Great customer base across India
1.Limited marketing strategy compared to global leaders Weakness 2. Dependent on the Indian market only and govt intervention causes
operational issues
1. Looking for overseas markets 2. Developing strong R & D department 3. Using its strong CSR branding to promote its products Opportunity 4. Can enter into renewable power generation
1. Small companies serving niche markets 2. Intense competition Threats 3. Unfavorable govt policies and economic conditions Competition
1.EnvairElectrodyne Ltd. 2. Honda Siel Power Products Ltd. Competitors 3. TD Power Systems Ltd.
doc_605597829.docx