Description
SWOT ANALYSIS OF BINGO TEDHE MEDHE
Bingo Tedhe Medhe
Parent Company
ITC
Category
Wafers
Sector
Food Products
Tagline/ Slogan
A twist in every stick
USP
Spicy snack
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income.
Positioning
People going beyond the normal to celebrate life
SWOT Analysis
1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name
1.Health conscious people avoid High fat and cholesterol in potato wafers Weakness 2.Comparitively late entrant in the market
1.Leverage successful brand ITC 2.Advertise more to enhance brand visibility Opportunity 3.Tie-ups with hotels, restaurants, food chains etc
1.Threat from local substitute snacks Threats 2.Reduced usage by health conscious people
Competition
Competitors
1.Kurkure
doc_975449015.docx
SWOT ANALYSIS OF BINGO TEDHE MEDHE
Bingo Tedhe Medhe
Parent Company
ITC
Category
Wafers
Sector
Food Products
Tagline/ Slogan
A twist in every stick
USP
Spicy snack
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income.
Positioning
People going beyond the normal to celebrate life
SWOT Analysis
1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name
1.Health conscious people avoid High fat and cholesterol in potato wafers Weakness 2.Comparitively late entrant in the market
1.Leverage successful brand ITC 2.Advertise more to enhance brand visibility Opportunity 3.Tie-ups with hotels, restaurants, food chains etc
1.Threat from local substitute snacks Threats 2.Reduced usage by health conscious people
Competition
Competitors
1.Kurkure
doc_975449015.docx