Description
SWOT ANALYSIS OF BINGO MAD ANGLES
Bingo Mad Angles
Parent Company
ITC
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Har angle se mmm
USP
Triangle shaped multi flavored snack
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
Flavored triangle snack
SWOT Analysis
1.Unique and popular branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name
1.Health conscious people do not prefer such snacks Weakness 2. Limited penetration in rural markets
1.Leverage successful brand ITC 2.Advertise more through online and offline media 3.Buy out local competition Opportunity 4.More variety of flavors will help brand grow
1.Threat from local substitute snacks Threats 2.Boycott by health conscious people
Competition
1.Lays 2.Kurkure 3.Desi Beats 4.Parle Wafers Competitors 5.Local Wafers and snacks
doc_448062391.docx
SWOT ANALYSIS OF BINGO MAD ANGLES
Bingo Mad Angles
Parent Company
ITC
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Har angle se mmm
USP
Triangle shaped multi flavored snack
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
Flavored triangle snack
SWOT Analysis
1.Unique and popular branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name
1.Health conscious people do not prefer such snacks Weakness 2. Limited penetration in rural markets
1.Leverage successful brand ITC 2.Advertise more through online and offline media 3.Buy out local competition Opportunity 4.More variety of flavors will help brand grow
1.Threat from local substitute snacks Threats 2.Boycott by health conscious people
Competition
1.Lays 2.Kurkure 3.Desi Beats 4.Parle Wafers Competitors 5.Local Wafers and snacks
doc_448062391.docx