Description
SWOT ANALYSIS OF BINGO CHIPS

Bingo Chips

Parent Company

ITC Limited

Category

Wafers

Sector

Food Products

Tagline/ Slogan

No confusion great combination

USP

The crunchiest potato chips

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

Great chips with great flavors

SWOT Analysis

1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name

1.Health conscious people avoid High fat and cholesterol in potato wafers 2. Wafers have high customer brand switching, hence difficult to Weakness understand customers

1.Leverage successful brand ITC 2.Advertise more to attract target group Opportunity 3.Buy out smaller competition and tie-ups with resort, food chains

1.Threat from local substitute snacks Threats 2.Reduced consumption by health conscious people

Competition

1.Lays 2.Haldirams Wafer 3.Parle Wafers Competitors 4.Local Wafer



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