Description
SWOT ANALYSIS OF BINGO CHIPS
Bingo Chips
Parent Company
ITC Limited
Category
Wafers
Sector
Food Products
Tagline/ Slogan
No confusion great combination
USP
The crunchiest potato chips
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
Great chips with great flavors
SWOT Analysis
1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name
1.Health conscious people avoid High fat and cholesterol in potato wafers 2. Wafers have high customer brand switching, hence difficult to Weakness understand customers
1.Leverage successful brand ITC 2.Advertise more to attract target group Opportunity 3.Buy out smaller competition and tie-ups with resort, food chains
1.Threat from local substitute snacks Threats 2.Reduced consumption by health conscious people
Competition
1.Lays 2.Haldirams Wafer 3.Parle Wafers Competitors 4.Local Wafer
doc_959890572.docx
SWOT ANALYSIS OF BINGO CHIPS
Bingo Chips
Parent Company
ITC Limited
Category
Wafers
Sector
Food Products
Tagline/ Slogan
No confusion great combination
USP
The crunchiest potato chips
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
Great chips with great flavors
SWOT Analysis
1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options 4. Reasonable pricing ensures spontaneous purchase Strength 5. Strong backing of ITC Limited brand name
1.Health conscious people avoid High fat and cholesterol in potato wafers 2. Wafers have high customer brand switching, hence difficult to Weakness understand customers
1.Leverage successful brand ITC 2.Advertise more to attract target group Opportunity 3.Buy out smaller competition and tie-ups with resort, food chains
1.Threat from local substitute snacks Threats 2.Reduced consumption by health conscious people
Competition
1.Lays 2.Haldirams Wafer 3.Parle Wafers Competitors 4.Local Wafer
doc_959890572.docx