Description
SWOT ANALYSIS OF BING
Bing
Parent Company
Microsoft
Category
Website- Search Engine
Sector
Media and Entertainment
Tagline/ Slogan
Bing & Decide
USP
Affiliation to one of the most reputed brands in industry i.e Microsoft
STP
Segment
Internet utilizing computer users
Target Group
Business Advertisers and Customers using searchfunction
Positioning
Positioned as faster and more relevant search engine
SWOT Analysis
1. Owned by one of the most trusted brands 2. Wide reach due to existing customers of other Microsoft products 3. Narrower search possible giving better results 4. Less cost per clicks, thus benefiting business advertisers Strength 5. Available in over 40 languages
1.Late entrant in the market 2.The competitors have already entered into partnership with many other companies like mobile service providers 3. Google and Yahoo are most preferred search engines 4. Bing had issues with censorship and mature content, along with Weakness trademark issues
1. The markets devoid of internet 2.Existing Microsoft customers can be converted into Bing Customers Opportunity 3.Ads from businesses not having online presence
1. Competitors already present in market before entry 2. Business advertisers shifting to other media/channel Threats 3. Newly emerging competitive search engines
Competition
1.Google Competitors 2.Yahoo Search engine
doc_742757067.docx
SWOT ANALYSIS OF BING
Bing
Parent Company
Microsoft
Category
Website- Search Engine
Sector
Media and Entertainment
Tagline/ Slogan
Bing & Decide
USP
Affiliation to one of the most reputed brands in industry i.e Microsoft
STP
Segment
Internet utilizing computer users
Target Group
Business Advertisers and Customers using searchfunction
Positioning
Positioned as faster and more relevant search engine
SWOT Analysis
1. Owned by one of the most trusted brands 2. Wide reach due to existing customers of other Microsoft products 3. Narrower search possible giving better results 4. Less cost per clicks, thus benefiting business advertisers Strength 5. Available in over 40 languages
1.Late entrant in the market 2.The competitors have already entered into partnership with many other companies like mobile service providers 3. Google and Yahoo are most preferred search engines 4. Bing had issues with censorship and mature content, along with Weakness trademark issues
1. The markets devoid of internet 2.Existing Microsoft customers can be converted into Bing Customers Opportunity 3.Ads from businesses not having online presence
1. Competitors already present in market before entry 2. Business advertisers shifting to other media/channel Threats 3. Newly emerging competitive search engines
Competition
1.Google Competitors 2.Yahoo Search engine
doc_742757067.docx