Description
SWOT ANALYSIS OF BILD
Bild
Parent Company
Axel Springer AG
Category
German Tabloid
Sector
Newspapers
Tagline/ Slogan
From your own opinion, independent and non partisan
Best selling newspaper outside japan and sixth largest in circulation USP worldwide
STP
Segment
German reading population
Target Group
Youngsters, students and politicians
Positioning
Having a high influence on German politicians
SWOT Analysis
1. Printed in nine locations in Germany 2. Strong network in foreign locations to cater to Germans and expatriates 3. Rhetorical usage of language is a crowd puller Strength 4. Different editors and style on Sunday makes it special
1.Notorious for its mix of gossip,inflammatory language and sensationalism Weakness 3.Circulation has been on the decline in recent years
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Arrest the decline of sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Bild Threats 3.Government may regulate free press in germany
Competition
1.The Sun 2.SüddeutscheZeitung Competitors 3.Die Zeit
doc_691192788.docx
SWOT ANALYSIS OF BILD
Bild
Parent Company
Axel Springer AG
Category
German Tabloid
Sector
Newspapers
Tagline/ Slogan
From your own opinion, independent and non partisan
Best selling newspaper outside japan and sixth largest in circulation USP worldwide
STP
Segment
German reading population
Target Group
Youngsters, students and politicians
Positioning
Having a high influence on German politicians
SWOT Analysis
1. Printed in nine locations in Germany 2. Strong network in foreign locations to cater to Germans and expatriates 3. Rhetorical usage of language is a crowd puller Strength 4. Different editors and style on Sunday makes it special
1.Notorious for its mix of gossip,inflammatory language and sensationalism Weakness 3.Circulation has been on the decline in recent years
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Arrest the decline of sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Bild Threats 3.Government may regulate free press in germany
Competition
1.The Sun 2.SüddeutscheZeitung Competitors 3.Die Zeit
doc_691192788.docx