Description
SWOT ANALYSIS OF BIG MONSTER TOY
Big Monster Toys
Parent Company
Big Monster Toys LLC.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
We invent toys and games!!!
Designing the most innovative toys and games and licensing them to USP companies
STP
Segment
Suppliers of major toy-makers
Target Group
Major toy makers of the world
It is the godfather of all the toy-makers of the world as it comes up Positioning with most of the concepts of toys
SWOT Analysis
1. Invents toys and games and licenses them 2. The engineers develop the products from inception to the endproduct 3. They also assist in the various complementary activities of the products 4. Holder of a large number of patents Strength 5. Good presence in the market among popular toy brands
1.Low employee strength restricts is potential growth Weakness 2.Has a secretive work culture and limited global presence
1. Increase the existing client base 2. Develop more products and variety and diversify into other means of entertainment for children Opportunity 3. Focus on the needs of developing markets
1. Other toy-makers Threats 2. Companies which have in-house making units
Competition
1. Nintendo 2. Sony Competitors 3. Electronic Arts
doc_176422264.docx
SWOT ANALYSIS OF BIG MONSTER TOY
Big Monster Toys
Parent Company
Big Monster Toys LLC.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
We invent toys and games!!!
Designing the most innovative toys and games and licensing them to USP companies
STP
Segment
Suppliers of major toy-makers
Target Group
Major toy makers of the world
It is the godfather of all the toy-makers of the world as it comes up Positioning with most of the concepts of toys
SWOT Analysis
1. Invents toys and games and licenses them 2. The engineers develop the products from inception to the endproduct 3. They also assist in the various complementary activities of the products 4. Holder of a large number of patents Strength 5. Good presence in the market among popular toy brands
1.Low employee strength restricts is potential growth Weakness 2.Has a secretive work culture and limited global presence
1. Increase the existing client base 2. Develop more products and variety and diversify into other means of entertainment for children Opportunity 3. Focus on the needs of developing markets
1. Other toy-makers Threats 2. Companies which have in-house making units
Competition
1. Nintendo 2. Sony Competitors 3. Electronic Arts
doc_176422264.docx