Description
SWOT ANALYSIS OF BIG BASH LEAGUE
Big Bash League
Parent Company
Cricket Australia
Category
Domestic T20 Cricket Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
An exciting T20 tournament with global superstars playing
STP
Segment
All Cricket Lovers
Target Group
Male in the age group 15-60
An exciting T20 tournament where city based franchises compete Positioning against each other
SWOT Analysis
1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world) 2. Strong support for the respective city teams 3. Presence of T20 specialist international players 4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure 5. Long term association with top brands as the sponsor Strength 6. Good media coverage and branding
1.Absence of Indian Superstars in the league 2.Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket 3.Some part of the League clashes with the Australian summer, thus Weakness making the top Australian cricketers unavailable for the league
1.Expand into other cities which do not host international cricket like Canberra, Gold Coast etc 2.Bring in more international superstars to cater to a global audience 3.If possible, adjust the dates so that the top Australian players are Opportunity able to play the entire season
1.Threat from the other leagues like IPL which have a much greater fan base 2.Expanding the league to smaller cities may degrade the quality of Threats players
Competition
1.IPL 2.Friends Provident T20 Competitors 3.Bangladesh Premier League
doc_495277381.docx
SWOT ANALYSIS OF BIG BASH LEAGUE
Big Bash League
Parent Company
Cricket Australia
Category
Domestic T20 Cricket Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
An exciting T20 tournament with global superstars playing
STP
Segment
All Cricket Lovers
Target Group
Male in the age group 15-60
An exciting T20 tournament where city based franchises compete Positioning against each other
SWOT Analysis
1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world) 2. Strong support for the respective city teams 3. Presence of T20 specialist international players 4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure 5. Long term association with top brands as the sponsor Strength 6. Good media coverage and branding
1.Absence of Indian Superstars in the league 2.Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket 3.Some part of the League clashes with the Australian summer, thus Weakness making the top Australian cricketers unavailable for the league
1.Expand into other cities which do not host international cricket like Canberra, Gold Coast etc 2.Bring in more international superstars to cater to a global audience 3.If possible, adjust the dates so that the top Australian players are Opportunity able to play the entire season
1.Threat from the other leagues like IPL which have a much greater fan base 2.Expanding the league to smaller cities may degrade the quality of Threats players
Competition
1.IPL 2.Friends Provident T20 Competitors 3.Bangladesh Premier League
doc_495277381.docx