Description
SWOT ANALYSIS OF BIG BABOOL
Big Babol
Parent Company
Perfetti van Melle
Category
Chewing Gum
Sector
Food Products
Tagline/ Slogan
Bade Kaam ki Cheez
USP
Soft chewy sweet flavored gum
STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Fun filled chewing gum for fun loving children
SWOT Analysis
1.One of the major bubble gum brands in India and popular globally 2.With Perfettis distribution, its available in over 120 countries 3.Attractive Packaging to attract children 4.High Quality product which is priced relatively low Strength 5 Flavors like Decision Gum
1.Is able to target only kids hence limited segment Weakness 2. Market penetration in rural areas is limited
1.Innovation within the brand 2.Sugar free products Opportunity 3. Tie-ups with hotels, restaurants etc
1.Competition from other international brands 2.Competition from domestic and local manufacturers 3.Bubble Gums are considered childish these days and people are Threats moving on to more gums like Orbit
Competition
1.Orbit Chewing gum 2.Center Fresh Competitors 3.Fusion Gum
doc_989066466.docx
SWOT ANALYSIS OF BIG BABOOL
Big Babol
Parent Company
Perfetti van Melle
Category
Chewing Gum
Sector
Food Products
Tagline/ Slogan
Bade Kaam ki Cheez
USP
Soft chewy sweet flavored gum
STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Fun filled chewing gum for fun loving children
SWOT Analysis
1.One of the major bubble gum brands in India and popular globally 2.With Perfettis distribution, its available in over 120 countries 3.Attractive Packaging to attract children 4.High Quality product which is priced relatively low Strength 5 Flavors like Decision Gum
1.Is able to target only kids hence limited segment Weakness 2. Market penetration in rural areas is limited
1.Innovation within the brand 2.Sugar free products Opportunity 3. Tie-ups with hotels, restaurants etc
1.Competition from other international brands 2.Competition from domestic and local manufacturers 3.Bubble Gums are considered childish these days and people are Threats moving on to more gums like Orbit
Competition
1.Orbit Chewing gum 2.Center Fresh Competitors 3.Fusion Gum
doc_989066466.docx