Description
SWOT ANALYSIS OF BIG APPLE
Big Apple
Express Retail Services Private Limited, which is a wholly owned Parent Company subsidiary of Future Ventures
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Think Fresh
USP
A complete community neighborhood convenience store STP
Segment
Convenience store
Target Group
Price sensitive local , middle class households
Positioning
Offering fresh food products at low prices SWOT Analysis
1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc. 2. Superb collection of fresh produce, supported by FMCG and grocery products 3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra. 4. Offers value adding services such as credit purchase, home Strength delivery
1.Perishable nature of productsand limited awareness Weakness 2.Customer perception of low cost products to have low quality
Opportunity
1.Expansion of stores into tier two cities and rural markets 2.Foray into other non-food products
3.Offer attractive promotions, offers and discounts
1.Rising Food inflation in India Threats 2.Intensifying competition from local and global food retail chains Competition
1.Reliance Fresh 2.Easy Day Competitors 3.6ten stores
doc_250603412.docx
SWOT ANALYSIS OF BIG APPLE
Big Apple
Express Retail Services Private Limited, which is a wholly owned Parent Company subsidiary of Future Ventures
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Think Fresh
USP
A complete community neighborhood convenience store STP
Segment
Convenience store
Target Group
Price sensitive local , middle class households
Positioning
Offering fresh food products at low prices SWOT Analysis
1. Combines the Indian experience of shopping at a local convenience shop and the western experience of shop cleanliness, good ambience, organised shelves, easy reach ,self-service etc. 2. Superb collection of fresh produce, supported by FMCG and grocery products 3. Tie ups with Farmers across states like UP, Haryana, Uttarkhand& Maharashtra. 4. Offers value adding services such as credit purchase, home Strength delivery
1.Perishable nature of productsand limited awareness Weakness 2.Customer perception of low cost products to have low quality
Opportunity
1.Expansion of stores into tier two cities and rural markets 2.Foray into other non-food products
3.Offer attractive promotions, offers and discounts
1.Rising Food inflation in India Threats 2.Intensifying competition from local and global food retail chains Competition
1.Reliance Fresh 2.Easy Day Competitors 3.6ten stores
doc_250603412.docx