Description
SWOT ANALYSIS OF BHP BILLITON
BHP Billiton
Parent Company
BHP Billiton
Category
Diversified Metals & Mining
Sector
Mining and Manufacturing
Tagline/ Slogan
Resourcing the future
World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, USP silver and uranium along with substantial interests in oil and gas.
STP
Segment
Industrial Segmentation – based on commodities it extracts
Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty Target Group products
Positioning
Provides diversified, low cost commodities
SWOT Analysis
1. Strong market position – Good return on assets owned 2. Diversified revenue stream and strong financial position 3. Marketing is done centrally for all CSGs 4. Very strong international brand name 5. Strong workforce with over 45,000 employees 6. One of the largest petroleum and mining companies Strength 7. CSR activities enhance the brand image further
1. Govt intervention causes operation inefficiences Weakness 2. Past cases of accidents have often lead to criticism
1. Acquisition of related smaller companies 2. Expansion of operations in Coal, Copper Opportunity 3. Tieups and associations with other global companies
1. Reduction in export demand in certain countries because of strong in-house production Threats 2. Intense competition
Competition
1. Anglo American plc 2. ExxonMobil Corporation 3. ThyssenKrupp AG 4. BP Plc 5. Chevron Corporation 6. Nippon Steel Corporation 7. Royal Dutch Shell plc Competitors 8. TOTAL S.A.
doc_619435351.docx
SWOT ANALYSIS OF BHP BILLITON
BHP Billiton
Parent Company
BHP Billiton
Category
Diversified Metals & Mining
Sector
Mining and Manufacturing
Tagline/ Slogan
Resourcing the future
World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, USP silver and uranium along with substantial interests in oil and gas.
STP
Segment
Industrial Segmentation – based on commodities it extracts
Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty Target Group products
Positioning
Provides diversified, low cost commodities
SWOT Analysis
1. Strong market position – Good return on assets owned 2. Diversified revenue stream and strong financial position 3. Marketing is done centrally for all CSGs 4. Very strong international brand name 5. Strong workforce with over 45,000 employees 6. One of the largest petroleum and mining companies Strength 7. CSR activities enhance the brand image further
1. Govt intervention causes operation inefficiences Weakness 2. Past cases of accidents have often lead to criticism
1. Acquisition of related smaller companies 2. Expansion of operations in Coal, Copper Opportunity 3. Tieups and associations with other global companies
1. Reduction in export demand in certain countries because of strong in-house production Threats 2. Intense competition
Competition
1. Anglo American plc 2. ExxonMobil Corporation 3. ThyssenKrupp AG 4. BP Plc 5. Chevron Corporation 6. Nippon Steel Corporation 7. Royal Dutch Shell plc Competitors 8. TOTAL S.A.
doc_619435351.docx