Description
SWOT ANALYSIS OF BHARAT PETROLEUM
Bharat Petroleum
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Energising Lives; Pure for Sure
USP
One of India's most trusted oil brands
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
Positioning
Providing energy to the people of India
SWOT
1.One of India's largest state owned oil and gas company 2.Has brand presence Strength 3.Refining and retailing of petroleum
1.Legal issues Weakness 2.Employee management
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations Threats 2.High Competition
Competition
1.IOCL 2.Hindustan Petroleum 3.Reliance Industries Competitors 4.ONGC
doc_272160304.docx
SWOT ANALYSIS OF BHARAT PETROLEUM
Bharat Petroleum
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Energising Lives; Pure for Sure
USP
One of India's most trusted oil brands
STP
Corporates, countries, individuals looking to fulfill Segment energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses
Positioning
Providing energy to the people of India
SWOT
1.One of India's largest state owned oil and gas company 2.Has brand presence Strength 3.Refining and retailing of petroleum
1.Legal issues Weakness 2.Employee management
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations Threats 2.High Competition
Competition
1.IOCL 2.Hindustan Petroleum 3.Reliance Industries Competitors 4.ONGC
doc_272160304.docx