Description
SWOT ANALYSIS OF BHARAT EARTH MOVERS LIMITED

BEML Bharat Earth Movers Limited

Parent Company

BEML India (Bharat Earth Movers Limited)

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

New Frontiers, New Dreams

Plays a pivotal role in serving India’s core sectors like Defense, Rail, USP Power, Mining and Infrastructure

STP

BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Segment Rail Sectors

People or Business expecting ‘Total engineering solutions’ for their Target Group money

A Diversified company supplying products and services to Mining & Positioning Construction, Railway & Metro and Defense Services

SWOT Analysis

1. In spite of being a PSU, has excellent manufacturing facilities 2. Has a huge nationwide sales centers’ print 3. Also diversified into vehicles, logistics and other solutions-based operations 4. BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Strength Rail Sectors

1. Being a PSU doesn’t allow room for capital expansion Weakness 2. Some of its business units aren’t performing as well as industry

1. Growing residential sector in Asia 2. Current export policies for BEML could open up huge opportunities Opportunity 3. Encouraging govt policies can boost company performance

Threats

1. Competition from foreign players like Komatsu, Nissan, Cummins

2. Controversies and scams could weaken the company’s image terribly

Competition

1. Caterpillar Inc. 2. Komatsu Competitors 3. JCB



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