Description
SWOT ANALYSIS OF BHARAT BIJLEE

Bharat Bijlee

Parent Company

Bharat Bijlee

Category

Electrical Equipment

Sector

Power and Industrial Products

Tagline/ Slogan

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Building on diverse engineering and managerial capabilities, it has maintained a strong growth path, consistent with its philosophy of USP keeping customer and quality as key business drivers STP

Segment

Transformers, Projects, Electric motors, Elevator systems, Drives

Telecommunication Service providers, Automobile manufacturing companies, Computer manufacturers, Power generation companies, Target Group Construction companies

Pioneer and a leading indigenous manufacturer of electrical and Positioning related equipment in India SWOT Analysis

1. Strong brand and great support from collaborators in the domestic market 2. Industrial leader in metal and light metal products 3. Significant Presence in two important segments 4. Small divisions growing at a faster pace Strength 5. High growth rate in sales and profits in motor segment

1.Regulatory issues have undermined business confidence Weakness 2. A slowdown in announcement of fresh projects

3. Monetarytightening in response to inflation has resulted in a hardening of interest rates

1. Scanning overseas market for emerging opportunities 2. Concentration on more acquisitions to increase its reach and presence 3. Up gradations of plants to deliver more value to the customer thereby increasing the client retention rate Opportunity 4. A bleak forecast of economy

1.Operating in industries categorized by high consolidation 2. Lack of growth stimulus by the government of the sector 3. Intense competition from large multinational players 4.Continued weakness of the rupee will also impact the Company’s margins as imports of electrical steel, copper and oil will become Threats costlier Competition

1HBL power 2.Alfa Transformers Ltd 3.Apar Industries Ltd Competitors 4. Emco



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