Description
SWOT ANALYSIS OF BF UTILITIES

BF Utilities

Parent Company

Kalyani Group

Category

Wind Power

Sector

Energy

Tagline/ Slogan

Spirit of Innovation

Produces wind power to fulfill the requirements of the Kalyani Group USP Companies STP

Segment

Industries

Target Group

Kalyani Group of Industries in Maharashtra

Positioning

Generates renewable energy using non-conventional resources

SWOT Analysis

1. Uses State-of-the-Art technology in their machines manufactured by Emercon in Germany. 2. Machines are maintained by the manufacturer thus lowering the maintainance cost 3.Wind power has negligible operating cost compared to thermal power plants Strength 4. Strong market presence and financially stable

1.Supplies only to Kalyani Group of Industries 2.Not a highly recognized brand elsewhere 3. Focus has shifted to the Infrastructure sector as newer projects are Weakness undertaken in Infrastructure by BF Utilities and not in Power sector

1.Wind Power sector is a growing sector with a bright future as it does not use fuel of any kind. 2.Government of India has planned to increase Wind Power generation in the country. BF Utilities can bank on it to expand to other parts of the country Opportunity 3. Increasing demand for power in India and neighbouring countries

1. Initial cost for wind turbines is greater than that of conventional fossil fuel generators per MW installed. 2.Bigger players like Suzlon and foreign players like Gamesa pose as Threats barriers for BF Utilities to expand its operations (if it wants to) Competition

1.Suzlon Energy Competitors 2.BSES



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