Description
SWOT ANALYSIS OF BELMONTE
Belmonte
Parent company
S Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Suits your style; Look new everyday;
Usp
variety of designs like, sharkskin and geometric patterns STP
Segment
Fashion conscious customers looking for formal wear
Target group
Upper-middle class urban men
Positioning
Academy of style SWOT analysis
1. Good branding and advertising 2. Belmont range captures international designs and trends offering a variety of fabrics in various blends for the consumer 3. Premium fashion and international fashion is also available 4. Film celebrities as a brand ambassador Strength 5. Excellent pan-India distribution
1. Limited global presence, which can be a huge market Weakness 2. Similar brands in the market mean limited market share
1. More marketing and advertisement can be done to increase brand awareness. 2. Youth fashion needs to be promoted too Opportunity 3. Tie-up with corporates and going global
1. Other brands offer more styles and varieties 2. Similar products available in other brands Threats 3. Local market also poses risk Competition
1.Raymond 2.Arrow Competitors 3.Louis Phillipe
doc_443793901.docx
SWOT ANALYSIS OF BELMONTE
Belmonte
Parent company
S Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Suits your style; Look new everyday;
Usp
variety of designs like, sharkskin and geometric patterns STP
Segment
Fashion conscious customers looking for formal wear
Target group
Upper-middle class urban men
Positioning
Academy of style SWOT analysis
1. Good branding and advertising 2. Belmont range captures international designs and trends offering a variety of fabrics in various blends for the consumer 3. Premium fashion and international fashion is also available 4. Film celebrities as a brand ambassador Strength 5. Excellent pan-India distribution
1. Limited global presence, which can be a huge market Weakness 2. Similar brands in the market mean limited market share
1. More marketing and advertisement can be done to increase brand awareness. 2. Youth fashion needs to be promoted too Opportunity 3. Tie-up with corporates and going global
1. Other brands offer more styles and varieties 2. Similar products available in other brands Threats 3. Local market also poses risk Competition
1.Raymond 2.Arrow Competitors 3.Louis Phillipe
doc_443793901.docx