Description
SWOT ANALYSIS OF BELGACOM
Belgacom
Parent Company
Belgacom Group, Belgian State
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Internet is Mine; Internet everywhere; Happy time de Belgacom
USP
The largest telecommunications company in Belgium
STP
People looking for telephony services, Internet access and television Segment broadcasting services to individuals and enterprises
Target Group
Individuals, corporates looking for telecom services
Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand Positioning and ICT services to the professional market under the Telindus brand.
SWOT Analysis
1. Strong Operational Presence in its businesses 2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet. 3. Strong Operational Efficiency helping it to yield better margins 4. Has an employee workforce of over 16,000 Strength 5. Popular advertising and marketing strategies
1. Over-dependence on a small country like Belgium which is nearing saturation Weakness 2. Presence in Europe is limited as well as internationally restricted
1. Strategic Partnerships & Agreements helping to cater to more markets 2. Growth Prospects: Mobile Data Market which has high growth potential 3. Growth in Telecommunications Services helping to cater to higher Opportunity customer numbers
Threats
1. Competitive Scenario causing pricing pressures 2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation
Competition
1. Telekom Austria 2. Deutsche Telekom Competitors 3. SwissCom
doc_953074806.docx
SWOT ANALYSIS OF BELGACOM
Belgacom
Parent Company
Belgacom Group, Belgian State
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Internet is Mine; Internet everywhere; Happy time de Belgacom
USP
The largest telecommunications company in Belgium
STP
People looking for telephony services, Internet access and television Segment broadcasting services to individuals and enterprises
Target Group
Individuals, corporates looking for telecom services
Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand Positioning and ICT services to the professional market under the Telindus brand.
SWOT Analysis
1. Strong Operational Presence in its businesses 2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet. 3. Strong Operational Efficiency helping it to yield better margins 4. Has an employee workforce of over 16,000 Strength 5. Popular advertising and marketing strategies
1. Over-dependence on a small country like Belgium which is nearing saturation Weakness 2. Presence in Europe is limited as well as internationally restricted
1. Strategic Partnerships & Agreements helping to cater to more markets 2. Growth Prospects: Mobile Data Market which has high growth potential 3. Growth in Telecommunications Services helping to cater to higher Opportunity customer numbers
Threats
1. Competitive Scenario causing pricing pressures 2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation
Competition
1. Telekom Austria 2. Deutsche Telekom Competitors 3. SwissCom
doc_953074806.docx