Description
SWOT ANALYSIS OF BELANI GROUP
Belani Group
Parent Company
Belani Group
Category
Development and sale of Residential, Commercial properties, & Hotels.
Sector
Real Estate
Tagline/ Slogan
Builds better; Changing skyline for better living!
USP
Provide innovative design, Affordable housing.
STP
Segment
People who looks for first house with luxury and amenities.
Target Group
Upper middle class and higher income group
Positioning
Quality, affordability and style
SWOT Analysis
1. Good post sale customer service. 2. Strong environmental and ethical practices 3. Strong CSR activity 4. Most trustworthy developers of residential and commercial buildings in Kolkata Strength 5. One of the most recognised realestate players in India
1. Not geographically diversified, only focused in Kolkata and rest of Bengal. Weakness 2. Limited extensive marketing and branding of group.
1. Opportunities of growth in other metro cities in India like Pune, Mumbai, Delhi. 2.Opportunities for growth in rent, leasing business and other real estate business Opportunity 3. Joint venture and acquisition for its development and growth.
1. Extensive regulation include various Environmental laws regulation , Threats which may be more stringent in near future
2. Changing and downturn in Economic condition of the country 3. Rising inflation 4.Immense competition
Competition
1. Ambuja Realty 2. Merlin Group Competitors 3. PS Group
doc_631403526.docx
SWOT ANALYSIS OF BELANI GROUP
Belani Group
Parent Company
Belani Group
Category
Development and sale of Residential, Commercial properties, & Hotels.
Sector
Real Estate
Tagline/ Slogan
Builds better; Changing skyline for better living!
USP
Provide innovative design, Affordable housing.
STP
Segment
People who looks for first house with luxury and amenities.
Target Group
Upper middle class and higher income group
Positioning
Quality, affordability and style
SWOT Analysis
1. Good post sale customer service. 2. Strong environmental and ethical practices 3. Strong CSR activity 4. Most trustworthy developers of residential and commercial buildings in Kolkata Strength 5. One of the most recognised realestate players in India
1. Not geographically diversified, only focused in Kolkata and rest of Bengal. Weakness 2. Limited extensive marketing and branding of group.
1. Opportunities of growth in other metro cities in India like Pune, Mumbai, Delhi. 2.Opportunities for growth in rent, leasing business and other real estate business Opportunity 3. Joint venture and acquisition for its development and growth.
1. Extensive regulation include various Environmental laws regulation , Threats which may be more stringent in near future
2. Changing and downturn in Economic condition of the country 3. Rising inflation 4.Immense competition
Competition
1. Ambuja Realty 2. Merlin Group Competitors 3. PS Group
doc_631403526.docx