Description
SWOT ANALYSIS OF BECKS BEER
Becks Beer
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Beck's. Life Beckons ; Life Beckons. Choose wisely; Unmistakable Tagline/ Slogan German Craftsmanship
USP
Rare way of brewing which gives the drink a unique taste STP
Segment
Broad scale- Different products for different segments
Target Group
Adult men and women from the urban areas
Positioning
Pure, Crisp, and Fresh Pilsner taste. SWOT Analysis
1. High Quality product 2.High Brand recognition and visibility 3. Wide geographic presence across the world Strength 4. Advance Technological skills used in brewing
1. Still not a very well known brand globally as recall is limited Weakness 2. Intense competition means limited market share
1. Location advantage – ease of shipping 2. Changes in trading law- less trade barriers Opportunity 3. Advertising and more brand awareness
Threats
1. Competition from other brands in the segment 2. Strict laws and policies against drinking
3. Low calorie/carbs drinks Competition
1. Miller Competitors 2. Coors
doc_806815887.docx
SWOT ANALYSIS OF BECKS BEER
Becks Beer
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Beck's. Life Beckons ; Life Beckons. Choose wisely; Unmistakable Tagline/ Slogan German Craftsmanship
USP
Rare way of brewing which gives the drink a unique taste STP
Segment
Broad scale- Different products for different segments
Target Group
Adult men and women from the urban areas
Positioning
Pure, Crisp, and Fresh Pilsner taste. SWOT Analysis
1. High Quality product 2.High Brand recognition and visibility 3. Wide geographic presence across the world Strength 4. Advance Technological skills used in brewing
1. Still not a very well known brand globally as recall is limited Weakness 2. Intense competition means limited market share
1. Location advantage – ease of shipping 2. Changes in trading law- less trade barriers Opportunity 3. Advertising and more brand awareness
Threats
1. Competition from other brands in the segment 2. Strict laws and policies against drinking
3. Low calorie/carbs drinks Competition
1. Miller Competitors 2. Coors
doc_806815887.docx