Description
SWOT ANALYSIS OF BEBE STORES
bebe Stores
Parent Company
bebe Stores
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Your destination for all things lifestyle
Unique, exceptional quality and provide contemporary fashion at USP competitive pricing STP
Hip and trendy women with a very sophisticated mindset who follows Segment latest fashion trends
Target Group
Urban upper class young women
Contemporary , stylish women apparel and accessories which gives a Positioning hint of sensuality SWOT Analysis
1.Partnership with national and regional magazines to host events benefiting non-profit organizations 2. Approximately over 250 retail stores across countries 3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear 4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction 5. Unique target market with sophisticated and sensual concept 6. One of the well-known international brand Strength 7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing
which saves lot of money in manufacturing 8. Excellent brand visibility and advertising
1.Slightly higher priced and hence a premium choice in emerging economies 2. Presence of other international brands therefore high brand Weakness switching
1. Expansion of brands in emerging market, countries like India, South Korea, China 2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear Opportunity 3. Product innovation to attract other segment
1. Local market may offer similar product with less price by compromising on quality 2. Changing consumer perception and demand 3.Idea can be easily copied hence more competition 4. Changing economic condition may impose restriction in spending of consumers 5. Customers are constantly looking for the best products at the Threats lowest prices hence high brand switching Competition
1. Wet Seal 2. J. Crew 3.Cache Inc Competitors 4. Smaller and privately held designers
doc_205333134.docx
SWOT ANALYSIS OF BEBE STORES
bebe Stores
Parent Company
bebe Stores
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Your destination for all things lifestyle
Unique, exceptional quality and provide contemporary fashion at USP competitive pricing STP
Hip and trendy women with a very sophisticated mindset who follows Segment latest fashion trends
Target Group
Urban upper class young women
Contemporary , stylish women apparel and accessories which gives a Positioning hint of sensuality SWOT Analysis
1.Partnership with national and regional magazines to host events benefiting non-profit organizations 2. Approximately over 250 retail stores across countries 3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear 4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction 5. Unique target market with sophisticated and sensual concept 6. One of the well-known international brand Strength 7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing
which saves lot of money in manufacturing 8. Excellent brand visibility and advertising
1.Slightly higher priced and hence a premium choice in emerging economies 2. Presence of other international brands therefore high brand Weakness switching
1. Expansion of brands in emerging market, countries like India, South Korea, China 2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear Opportunity 3. Product innovation to attract other segment
1. Local market may offer similar product with less price by compromising on quality 2. Changing consumer perception and demand 3.Idea can be easily copied hence more competition 4. Changing economic condition may impose restriction in spending of consumers 5. Customers are constantly looking for the best products at the Threats lowest prices hence high brand switching Competition
1. Wet Seal 2. J. Crew 3.Cache Inc Competitors 4. Smaller and privately held designers
doc_205333134.docx