Description
SWOT ANALYSIS OF BCE
BCE
Parent Company
Bell Canada Enterprises Inc.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Today just got better
USP
One of Canada's "big three" mobile telecommunications providers
STP
High-speed Internet, Virgin mobile and solo mobile wireless services, Bell Fibe TV, Satellite, home phone local and long distance services, IPbroadband services, high-speed Internet and information and Segment communications technology(ICT) services
Target Group
Users of Voice, Voicemail, Wireless, TV, Internet services
Positioning
Telecommunications, Media and sports business Conglomerate
SWOT Analysis
1. Wide Spread Distribution Network 2. Leading Market Position 3. Increasing Operational Efficiency 4. Popular branding and advertising Strength 5. Has over 55000 employees
1. Dependence on Subsidiaries and stiff competition in the market 2.Criticism due to bandwidth throttling, censorship, misleading prices Weakness etc
1. Increasing Demand for 3G 2. Introduction of HSPA Network Opportunity 3. Strategic Acquisitions globally
1. Regulatory Obligations 2. Changing govt policies Threats 3. Rising Competition from other players
Competition
1.Roger Communications 2.Telus Competitors 3.MTS
doc_345890718.docx
SWOT ANALYSIS OF BCE
BCE
Parent Company
Bell Canada Enterprises Inc.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Today just got better
USP
One of Canada's "big three" mobile telecommunications providers
STP
High-speed Internet, Virgin mobile and solo mobile wireless services, Bell Fibe TV, Satellite, home phone local and long distance services, IPbroadband services, high-speed Internet and information and Segment communications technology(ICT) services
Target Group
Users of Voice, Voicemail, Wireless, TV, Internet services
Positioning
Telecommunications, Media and sports business Conglomerate
SWOT Analysis
1. Wide Spread Distribution Network 2. Leading Market Position 3. Increasing Operational Efficiency 4. Popular branding and advertising Strength 5. Has over 55000 employees
1. Dependence on Subsidiaries and stiff competition in the market 2.Criticism due to bandwidth throttling, censorship, misleading prices Weakness etc
1. Increasing Demand for 3G 2. Introduction of HSPA Network Opportunity 3. Strategic Acquisitions globally
1. Regulatory Obligations 2. Changing govt policies Threats 3. Rising Competition from other players
Competition
1.Roger Communications 2.Telus Competitors 3.MTS
doc_345890718.docx