Description
SWOT ANALYSIS OF BBDO ADVERTISING
RK Swamy BBDO Advertising
Parent Company
RK Swamy Advertising Asociates Pvt. Ltd
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
The work the work the work; Intelligence and integrity
USP
BBDO ranked among the top three agency networks in the world
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Realizing the current trends for effective communication
SWOT Analysis
1. Strong distribution in India and abroad 2. Under the subsidiary of BBDO 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. One of the most proficient communications agencies
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Rediffusion, DY & R 2.FCB Ulka Advertising Competitors 3.Mc Cann Erickson
doc_666479633.docx
SWOT ANALYSIS OF BBDO ADVERTISING
RK Swamy BBDO Advertising
Parent Company
RK Swamy Advertising Asociates Pvt. Ltd
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
The work the work the work; Intelligence and integrity
USP
BBDO ranked among the top three agency networks in the world
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Realizing the current trends for effective communication
SWOT Analysis
1. Strong distribution in India and abroad 2. Under the subsidiary of BBDO 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. One of the most proficient communications agencies
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Rediffusion, DY & R 2.FCB Ulka Advertising Competitors 3.Mc Cann Erickson
doc_666479633.docx