Description
SWOT ANALYSIS OF BBC
BBC
Parent Company
The Crown, British Broadcasting Corporation
Category
News Channel
Sector
Media and Entertainment
Tagline/ Slogan
Putting News First; International News Television
USP
High quality global news with good presentation
STP
Segment
People seeking news about UK and rest of the world
Target Group
Individual, SEC B,C,D,E
Positioning
International news channel who give priority to important events
SWOT Analysis
1. It is the largest broadcaster in the world, with about 23,000 staff 2.Employs over 2,000 journalists globally 3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online Strength news coverage
1. Controversies of world issues have caused uproar 2.News covered often gives a biased perspective which doesn’t go out Weakness with certain audiences
1. Having more correspondents and covering global events with better analysis o events 2.Try to be unbiased whenever trying to cover any story 3.Organise Opportunity global events to further strengthen brand
1.Threat from competitor and domestic news channels Threats 2.Newpapers
Competition
1.CNN Competitors 2.Times Now
doc_828663814.docx
SWOT ANALYSIS OF BBC
BBC
Parent Company
The Crown, British Broadcasting Corporation
Category
News Channel
Sector
Media and Entertainment
Tagline/ Slogan
Putting News First; International News Television
USP
High quality global news with good presentation
STP
Segment
People seeking news about UK and rest of the world
Target Group
Individual, SEC B,C,D,E
Positioning
International news channel who give priority to important events
SWOT Analysis
1. It is the largest broadcaster in the world, with about 23,000 staff 2.Employs over 2,000 journalists globally 3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online Strength news coverage
1. Controversies of world issues have caused uproar 2.News covered often gives a biased perspective which doesn’t go out Weakness with certain audiences
1. Having more correspondents and covering global events with better analysis o events 2.Try to be unbiased whenever trying to cover any story 3.Organise Opportunity global events to further strengthen brand
1.Threat from competitor and domestic news channels Threats 2.Newpapers
Competition
1.CNN Competitors 2.Times Now
doc_828663814.docx