Description
SWOT ANALYSIS OF BAYERN MUNICH
Bayern Munich
Parent Company
Fußball-Club Bayern München e. V.
Category
Football Club- Germany (Bundes Liga)
Sector
Sports
Tagline/ Slogan
Deutscher Rekordmeister (English- German Champions)
USP
Most successful football club in Germany
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Germany’s top football club having the best football players
SWOT Analysis
1.Strong global brand name 2.Excellent marketing and high quality merchandising 3.Allianz Arena has a seating capacity of around 70,000 4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi Strength 5.Bayern is a membership-based club with 162,187 members.
1.Less popular football club as compared to other top English and Spanish clubs 2.Over dependence on Germany players affects global brand Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid Competitors
doc_207736317.docx
SWOT ANALYSIS OF BAYERN MUNICH
Bayern Munich
Parent Company
Fußball-Club Bayern München e. V.
Category
Football Club- Germany (Bundes Liga)
Sector
Sports
Tagline/ Slogan
Deutscher Rekordmeister (English- German Champions)
USP
Most successful football club in Germany
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Germany’s top football club having the best football players
SWOT Analysis
1.Strong global brand name 2.Excellent marketing and high quality merchandising 3.Allianz Arena has a seating capacity of around 70,000 4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi Strength 5.Bayern is a membership-based club with 162,187 members.
1.Less popular football club as compared to other top English and Spanish clubs 2.Over dependence on Germany players affects global brand Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid Competitors
doc_207736317.docx