Description
SWOT ANALYSIS OF BARRILITO
Barrilito
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Barrilito is a lager beer made with high quality ingredients. STP
Segment
Calorie-conscious individuals seeking a beverage
Target Group
Upper middle class urban individuals
It is an American Macro Lager- Brewing focus on consistency and mass production & tastes different than an average American Macro Positioning Lager. SWOT Analysis
1. Transparent, bright gold color, good body, clean aroma and refreshing flavor, makes it a good pilsner beer. 2. Good brand recognition in Mexico 3. The look & feel of the bottle is good. Strength 4. Good distribution across Mexico and Americas
1. The brand has strong competition from popular global brands hence less market share Weakness 2. Poor presence outside of Mexico.
1. There is an increased awareness regarding the benefits of lowOpportunity calorie beverages. 2. Fair trade laws have made is easier for brands to expand
internationally. 3. Digital platform for marketing activities.
1. Tough competition from existing players & new players alike. 2. Rising prices of raw material such as hops, wheat, barley etc. 3. The beer industry is going through a slowdown since the past few Threats years. Competition
1. Red Stripe Competitors 2. Corona Lite
doc_736633815.docx
SWOT ANALYSIS OF BARRILITO
Barrilito
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Barrilito is a lager beer made with high quality ingredients. STP
Segment
Calorie-conscious individuals seeking a beverage
Target Group
Upper middle class urban individuals
It is an American Macro Lager- Brewing focus on consistency and mass production & tastes different than an average American Macro Positioning Lager. SWOT Analysis
1. Transparent, bright gold color, good body, clean aroma and refreshing flavor, makes it a good pilsner beer. 2. Good brand recognition in Mexico 3. The look & feel of the bottle is good. Strength 4. Good distribution across Mexico and Americas
1. The brand has strong competition from popular global brands hence less market share Weakness 2. Poor presence outside of Mexico.
1. There is an increased awareness regarding the benefits of lowOpportunity calorie beverages. 2. Fair trade laws have made is easier for brands to expand
internationally. 3. Digital platform for marketing activities.
1. Tough competition from existing players & new players alike. 2. Rising prices of raw material such as hops, wheat, barley etc. 3. The beer industry is going through a slowdown since the past few Threats years. Competition
1. Red Stripe Competitors 2. Corona Lite
doc_736633815.docx