Description
SWOT ANALYSIS OF BARISTA LAVAZZA
Barista Lavazza
Parent Company
Lavazza
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
Experience it
USP
Finest Italian and Arabica coffees and cuisine at great value prices
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
Positioning
Pioneer in Indian Café Culture
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Excellent Human Resource – Ambience and décor. 4. Strong brand recall and popularity amongst urban youth 5. Has over 200 stores across India Strength 6. Loyalty programs to offer discounts and attract customers
1.Perceived as Expensive brand 2.Competition from other coffee outlets, restaurants and fast food Weakness joints means tough segment
1.Introduce cheaper & unique versions of coffee Opportunity 2.Tap the smaller towns/cities
3. Can diversify in tea beverage segment
1.Threat from existing coffee chains and fast food outlets 2.Dependent on Govt commodity rates Threats 3.Overall macro environment to support high disposable income.
Competition
1.Cafe Coffee Day 2.Star Bucks 3.Mochas Competitors 4.Costa Coffee
doc_685650886.docx
SWOT ANALYSIS OF BARISTA LAVAZZA
Barista Lavazza
Parent Company
Lavazza
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
Experience it
USP
Finest Italian and Arabica coffees and cuisine at great value prices
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
Positioning
Pioneer in Indian Café Culture
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Excellent Human Resource – Ambience and décor. 4. Strong brand recall and popularity amongst urban youth 5. Has over 200 stores across India Strength 6. Loyalty programs to offer discounts and attract customers
1.Perceived as Expensive brand 2.Competition from other coffee outlets, restaurants and fast food Weakness joints means tough segment
1.Introduce cheaper & unique versions of coffee Opportunity 2.Tap the smaller towns/cities
3. Can diversify in tea beverage segment
1.Threat from existing coffee chains and fast food outlets 2.Dependent on Govt commodity rates Threats 3.Overall macro environment to support high disposable income.
Competition
1.Cafe Coffee Day 2.Star Bucks 3.Mochas Competitors 4.Costa Coffee
doc_685650886.docx