Description
SWOT ANALYSIS OF BARCELONA FOOTBALL CLUB
Barcelona Football Club
Parent Company
Futbol Club Barcelona
Category
Football Club- Spain (La Liga)
Sector
Sports
Tagline/ Slogan
Més que un club- English: More than a club
Barcelona have been the undisputed top team in Europe and are known USP for their perfect-finish football
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Brand Barcelona FC is more than a club to its fans and the game of Positioning football
SWOT Analysis
1.Strong global brand name and best club in Spain and Europe 2.Excellent marketing, global brand presence and high quality merchandising 3. Camp Nou, Barcelona has a seating capacity over around 100,000 4.Has the world’s best players playing for their team 5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona Strength FC
1.Controversy in football matches and off-field player behavior Weakness 2.Lesser popular club as compared to English clubs
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 3.Liverpool 4.Manchester United 5.Real Madrid 6.AC Milan Competitors
doc_555536424.docx
SWOT ANALYSIS OF BARCELONA FOOTBALL CLUB
Barcelona Football Club
Parent Company
Futbol Club Barcelona
Category
Football Club- Spain (La Liga)
Sector
Sports
Tagline/ Slogan
Més que un club- English: More than a club
Barcelona have been the undisputed top team in Europe and are known USP for their perfect-finish football
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Brand Barcelona FC is more than a club to its fans and the game of Positioning football
SWOT Analysis
1.Strong global brand name and best club in Spain and Europe 2.Excellent marketing, global brand presence and high quality merchandising 3. Camp Nou, Barcelona has a seating capacity over around 100,000 4.Has the world’s best players playing for their team 5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona Strength FC
1.Controversy in football matches and off-field player behavior Weakness 2.Lesser popular club as compared to English clubs
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 2.Chelsea 3.Liverpool 4.Manchester United 5.Real Madrid 6.AC Milan Competitors
doc_555536424.docx