Description
SWOT ANALYSIS OF BAOSHAN IRON
Baoshan Iron & Steel
Parent Company
Baosteel
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
Better Steel Better Environment Better Life
USP
Supply of high tech-high value added products
STP
Segment
Steel markets
Industries of Automobile, household appliances, oil exploration, ship Target Group building, pressure vessel
Positioning
The most competitive steel enterprise in the world
SWOT Analysis
1. Leader in steel supply having an employee base of over 100,000 employees 2. Most advanced technology steel operations in the world 3. Strong research and development Strength 4. Has an annual output of approx 20 million tonnes per annum
1. Limited global tie-ups and operations Weakness 2. Dependence on China’s exchange rate policy
1. Developing the product and process innovations 2. Mergers & Acquisitions to boost its position Opportunity 3. Secure strategic iron ore resources
1. Fluctuation in raw material prices 2. Growth of domestic market Threats 3. Changing Government policies and environmental regulations
Competition
Competitors
1. Nigbor Iron Steel 2. Posco
3. Arcelormittal 4. Tata Steel
doc_169627253.docx
SWOT ANALYSIS OF BAOSHAN IRON
Baoshan Iron & Steel
Parent Company
Baosteel
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
Better Steel Better Environment Better Life
USP
Supply of high tech-high value added products
STP
Segment
Steel markets
Industries of Automobile, household appliances, oil exploration, ship Target Group building, pressure vessel
Positioning
The most competitive steel enterprise in the world
SWOT Analysis
1. Leader in steel supply having an employee base of over 100,000 employees 2. Most advanced technology steel operations in the world 3. Strong research and development Strength 4. Has an annual output of approx 20 million tonnes per annum
1. Limited global tie-ups and operations Weakness 2. Dependence on China’s exchange rate policy
1. Developing the product and process innovations 2. Mergers & Acquisitions to boost its position Opportunity 3. Secure strategic iron ore resources
1. Fluctuation in raw material prices 2. Growth of domestic market Threats 3. Changing Government policies and environmental regulations
Competition
Competitors
1. Nigbor Iron Steel 2. Posco
3. Arcelormittal 4. Tata Steel
doc_169627253.docx