Description
SWOT ANALYSIS OF BANPU
Banpu
Parent Company
Banpu
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
USP
Quality coal producer in Thailand
STP
Segment
Industrial segmentation
Target Group
Industries using coal as raw material (Power, metallurgical)
Positioning
Provides quality products
SWOT Analysis
1. Expansion outside after depletion of reserves in Thailand 2. Diversification into Power Generation Strength 3. Variety in coal products
Weakness
1. Fewer knowledge of foreign coal sector
1. Expansion into newer territories Opportunity 2. Increasing demand for metallurgical coal
1. Depleted resources in Thailand Threats 2. Regulations in foreign countries
Competition
Glencore International AG Noble Energy, Inc. Competitors Rio Tinto PLC
Phoenix Commodities Group.
doc_961145735.docx
SWOT ANALYSIS OF BANPU
Banpu
Parent Company
Banpu
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
USP
Quality coal producer in Thailand
STP
Segment
Industrial segmentation
Target Group
Industries using coal as raw material (Power, metallurgical)
Positioning
Provides quality products
SWOT Analysis
1. Expansion outside after depletion of reserves in Thailand 2. Diversification into Power Generation Strength 3. Variety in coal products
Weakness
1. Fewer knowledge of foreign coal sector
1. Expansion into newer territories Opportunity 2. Increasing demand for metallurgical coal
1. Depleted resources in Thailand Threats 2. Regulations in foreign countries
Competition
Glencore International AG Noble Energy, Inc. Competitors Rio Tinto PLC
Phoenix Commodities Group.
doc_961145735.docx