Description
SWOT ANALYSIS OF BANGLADESH PREMIER LEAGUE
Bangladesh Premier League
Parent Company
Bangladesh Cricket Board(BCB)
Category
Professional T20 cricket league
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A highly competitive T20 league with massive local fan following
STP
Segment
All cricket fans (especially in Asia)
Target Group
Male in the age group 10-60
An exciting T20 league with a combination of local players and global Positioning superstars
SWOT Analysis
1. Cricket being followed like a religion in Bangladesh 2. Presence of global T20 superstars like makes it a competitive league 3. Extremely competitive league 4. Involvement of global superstars also helping in the development of Strength local talent, which augurs well for the league in the long run
1.Not having a global reach like the IPL 2.Marketing and branding of the league could have been a lot better 3.Not having a clear window in the FTP will result in international stars Weakness not being able to participate due to other commitments
1.Attracting more international superstars in the future will give the league a global fan base 2.Try and negotiate with the other boards and get a representation in Opportunity the Champions League T20
1.Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket Threats 2.Rising popularity of other sports like football in Bangladesh
Competition
1.IPL 2.Big Bash League Competitors 3.Sri Lankan Premier League
doc_487762070.docx
SWOT ANALYSIS OF BANGLADESH PREMIER LEAGUE
Bangladesh Premier League
Parent Company
Bangladesh Cricket Board(BCB)
Category
Professional T20 cricket league
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A highly competitive T20 league with massive local fan following
STP
Segment
All cricket fans (especially in Asia)
Target Group
Male in the age group 10-60
An exciting T20 league with a combination of local players and global Positioning superstars
SWOT Analysis
1. Cricket being followed like a religion in Bangladesh 2. Presence of global T20 superstars like makes it a competitive league 3. Extremely competitive league 4. Involvement of global superstars also helping in the development of Strength local talent, which augurs well for the league in the long run
1.Not having a global reach like the IPL 2.Marketing and branding of the league could have been a lot better 3.Not having a clear window in the FTP will result in international stars Weakness not being able to participate due to other commitments
1.Attracting more international superstars in the future will give the league a global fan base 2.Try and negotiate with the other boards and get a representation in Opportunity the Champions League T20
1.Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket Threats 2.Rising popularity of other sports like football in Bangladesh
Competition
1.IPL 2.Big Bash League Competitors 3.Sri Lankan Premier League
doc_487762070.docx