Description
SWOT ANALYSIS OF BAND-AID
Band-Aid
Parent Company
Johnson & Johnson
Category
Adhesive bandages
Sector
FMCG
Tagline/ Slogan
Continuous Care; Heals the wound fast heals the hurt faster
Bandage which does not need any other medicine while applying on USP wound STP
Segment
First aid, bandages
Target Group
All age groups
Band- aid creates a clear, flexible, breathable seal that keeps out water, dirt and germs to help prevent infection so cuts are better Positioning protected and heal quickly. SWOT Analysis
1. The brand which is almost 86 year old has become generic to the category 2. The company has achieved economies of scale and economies of scope. 3. Strong brand loyalty and top-of-the-mind product 4. Successfully differentiated from competitors 5. Excellent advertising and branding through TVCs and print ads 6. Targeting a huge kids segment also by associating itself with Strength cartoon character brands
1. Similar products available at lower cost lead to brand switching Weakness 2. Only effective for superficial cuts/wounds
1. The acquisition of Pfizer will present company to support growth. 2. Increase global presence by acquisition and joint ventures Opportunity 3.Tie-ups with schools, hospitals, clinics
1. Johnson & Johnson is in mature market with very low market growth rate 2.Private label has increased nonspecific growth rate Threats 3. Availability of lower price substitutes and strong competitors Competition
1.Dettol Plasters Competitors 2.Handyplast
doc_622754316.docx
SWOT ANALYSIS OF BAND-AID
Band-Aid
Parent Company
Johnson & Johnson
Category
Adhesive bandages
Sector
FMCG
Tagline/ Slogan
Continuous Care; Heals the wound fast heals the hurt faster
Bandage which does not need any other medicine while applying on USP wound STP
Segment
First aid, bandages
Target Group
All age groups
Band- aid creates a clear, flexible, breathable seal that keeps out water, dirt and germs to help prevent infection so cuts are better Positioning protected and heal quickly. SWOT Analysis
1. The brand which is almost 86 year old has become generic to the category 2. The company has achieved economies of scale and economies of scope. 3. Strong brand loyalty and top-of-the-mind product 4. Successfully differentiated from competitors 5. Excellent advertising and branding through TVCs and print ads 6. Targeting a huge kids segment also by associating itself with Strength cartoon character brands
1. Similar products available at lower cost lead to brand switching Weakness 2. Only effective for superficial cuts/wounds
1. The acquisition of Pfizer will present company to support growth. 2. Increase global presence by acquisition and joint ventures Opportunity 3.Tie-ups with schools, hospitals, clinics
1. Johnson & Johnson is in mature market with very low market growth rate 2.Private label has increased nonspecific growth rate Threats 3. Availability of lower price substitutes and strong competitors Competition
1.Dettol Plasters Competitors 2.Handyplast
doc_622754316.docx