Strength:
• Technical expertise, in collaboration with Kawasaki Heavy Industries, Japan.
Self reliance
• Worlds lowest cost manufactures in the market
• Extensive service and dealer networks
• Higher labour productivity and greater automation
• Global-scale production
• Lined up a range of 17 twowheelers covering the entire spectrum
from motorcycles to scooters to step-thrus & scooterettes
Weaknesses:
• In the late seventies there was skid in production due to
intermittent labour problems.
• Underutilization of capacity
• Not considered living with times
Opportunities:
• Launching of new products and variants of existing models backed up by appropriate marketing efforts.
• Fuel efficiency which is much higher than competitors
• Virtual zero maintenance among the products
Threats:
• Hero Honda's switch start automatic transmission 100cc scooter
• Competition from MNC's
• Government regulations
• Dealers not adjusted with changing realities
• Change in tastes of consumers
• Technical expertise, in collaboration with Kawasaki Heavy Industries, Japan.
Self reliance
• Worlds lowest cost manufactures in the market
• Extensive service and dealer networks
• Higher labour productivity and greater automation
• Global-scale production
• Lined up a range of 17 twowheelers covering the entire spectrum
from motorcycles to scooters to step-thrus & scooterettes
Weaknesses:
• In the late seventies there was skid in production due to
intermittent labour problems.
• Underutilization of capacity
• Not considered living with times
Opportunities:
• Launching of new products and variants of existing models backed up by appropriate marketing efforts.
• Fuel efficiency which is much higher than competitors
• Virtual zero maintenance among the products
Threats:
• Hero Honda's switch start automatic transmission 100cc scooter
• Competition from MNC's
• Government regulations
• Dealers not adjusted with changing realities
• Change in tastes of consumers