Description
SWOT ANALYSIS OF BAJAJ PULSAR
Brand Name
Bajaj Pulsar
Parent Company
Bajaj Auto
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Definitely Male, The Fastest Indian
USP
Powerful engine and good pickup
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
The No.1 Sports bike in India
SWOT
1. Excellent brand name 2.High product quality Strength 3.High performance, speed and pickup
1. Mileage on a lower side due to focus on Power Weakness 2. High cost in various variants
1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike Opportunity 3. Developmental changes thus reducing bike's weight
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Pulsar Karizma Competitors Fz
doc_802213585.docx
SWOT ANALYSIS OF BAJAJ PULSAR
Brand Name
Bajaj Pulsar
Parent Company
Bajaj Auto
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Definitely Male, The Fastest Indian
USP
Powerful engine and good pickup
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
The No.1 Sports bike in India
SWOT
1. Excellent brand name 2.High product quality Strength 3.High performance, speed and pickup
1. Mileage on a lower side due to focus on Power Weakness 2. High cost in various variants
1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike Opportunity 3. Developmental changes thus reducing bike's weight
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Pulsar Karizma Competitors Fz
doc_802213585.docx