Description
SWOT ANALYSIS OF BAJAJ HINDUSTAN LTD
Bajaj Hindusthan Limited
Parent Company
Bajaj Group
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
Gaon se Global
USP
Best color standard sugar STP
Segment
Industrial, Small Business, High and Low Income Households
Target Group
High and Low income household
Positioning
Best quality SWOT Analysis
1. India is second largest producer of sugar in the world after Brazil therefore a great company 2. Also supports downstream industries by providing raw material 3. Sugarcane farming is the most profitable cash crop in india 4. Focal point of socio-economic development of rural India Strength 5. One of the biggest brand name parent company backing
1. Most co-operatives find it difficult to pay for the sugarcane supplied by farmers Weakness 2. Most mills use old technology resulting in low production
1. High value of by-products 2. High potential to increase productivity of cane and sugar recovery rate Opportunity 3. New technology available for production
1. Vulnerable to political interest 2. Ground water availability for irrigation Threats 3. Unhealthy competition between members of the society Competition
1.BalrampurChinni Mills Ltd. 2. Andhra Sugars Ltd. Competitors 3.Dhampur Sugar Ltd
doc_365128899.docx
SWOT ANALYSIS OF BAJAJ HINDUSTAN LTD
Bajaj Hindusthan Limited
Parent Company
Bajaj Group
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
Gaon se Global
USP
Best color standard sugar STP
Segment
Industrial, Small Business, High and Low Income Households
Target Group
High and Low income household
Positioning
Best quality SWOT Analysis
1. India is second largest producer of sugar in the world after Brazil therefore a great company 2. Also supports downstream industries by providing raw material 3. Sugarcane farming is the most profitable cash crop in india 4. Focal point of socio-economic development of rural India Strength 5. One of the biggest brand name parent company backing
1. Most co-operatives find it difficult to pay for the sugarcane supplied by farmers Weakness 2. Most mills use old technology resulting in low production
1. High value of by-products 2. High potential to increase productivity of cane and sugar recovery rate Opportunity 3. New technology available for production
1. Vulnerable to political interest 2. Ground water availability for irrigation Threats 3. Unhealthy competition between members of the society Competition
1.BalrampurChinni Mills Ltd. 2. Andhra Sugars Ltd. Competitors 3.Dhampur Sugar Ltd
doc_365128899.docx