Description
SWOT ANALYSIS OF BAJAJ ELECTRICALS
Bajaj Electricals
Parent Company
Bajaj Group
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
Inspiring trust
Well diversified product market has enabled it to deliver complete USP electrical solutions to its customers STP
Electric Appliances, Fans and Lighting, consumer durables, Segment engineering and projects
Telecom Companies, defense and aviation Entities, Construction Target Group companies, Telecommunication companies, Public utilities
A learning electrical company producing quality products with great Positioning trust SWOT Analysis
1. Decades of experience in design, development and manufacturing 2. Strong financial performance 3. Diversified into many segments and tapping sophisticated markets 4. High liquidity has enabled it to invest in new technologies and have grown in many segments 5. Market leadership and price competitiveness 6. Has a strong workforce and good brand presence due to TVCs and Strength print ads
Weakness
1. The brand has less penetration across international market
2. Market share is limited due to intense competition
1.Expansion through Strategic Alliances 2. Growth in its product line could increase demand 3. Population growth and urbanization is increasing the demand 4. Emphasis on in-house R&D for Technology Development Opportunity 5. Focus on Technology Intensive Products 1. Maturing categories,products, or services 2.Competition from private firms 3. Cheaper technolog Threat 4. Price wars Competition
1.Panasonic Appliances India Company Ltd 2.Whirlpool of India Ltd 3.V-Guard Industries Ltd Competitors 4. Khaitan Electricals Ltd.
doc_518514686.docx
SWOT ANALYSIS OF BAJAJ ELECTRICALS
Bajaj Electricals
Parent Company
Bajaj Group
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
Inspiring trust
Well diversified product market has enabled it to deliver complete USP electrical solutions to its customers STP
Electric Appliances, Fans and Lighting, consumer durables, Segment engineering and projects
Telecom Companies, defense and aviation Entities, Construction Target Group companies, Telecommunication companies, Public utilities
A learning electrical company producing quality products with great Positioning trust SWOT Analysis
1. Decades of experience in design, development and manufacturing 2. Strong financial performance 3. Diversified into many segments and tapping sophisticated markets 4. High liquidity has enabled it to invest in new technologies and have grown in many segments 5. Market leadership and price competitiveness 6. Has a strong workforce and good brand presence due to TVCs and Strength print ads
Weakness
1. The brand has less penetration across international market
2. Market share is limited due to intense competition
1.Expansion through Strategic Alliances 2. Growth in its product line could increase demand 3. Population growth and urbanization is increasing the demand 4. Emphasis on in-house R&D for Technology Development Opportunity 5. Focus on Technology Intensive Products 1. Maturing categories,products, or services 2.Competition from private firms 3. Cheaper technolog Threat 4. Price wars Competition
1.Panasonic Appliances India Company Ltd 2.Whirlpool of India Ltd 3.V-Guard Industries Ltd Competitors 4. Khaitan Electricals Ltd.
doc_518514686.docx