Description
SWOT ANALYSIS OF BAJAJ DISCOVER
Brand Name
Bajaj Discover
Parent Company
Bajaj Auto
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Discover India with the power of 1 litre
USP
Good mileage
STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
A strong bike which can be used to explore new places
SWOT
1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance Strength 4.Good mileage
Weakness
1. Focuses on just mileage
1. Expansion in rural and tier-2 cities Opportunity 2. Innovations in technology
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Victor Apache Splendor Passion Competitors ybr
doc_689458175.docx
SWOT ANALYSIS OF BAJAJ DISCOVER
Brand Name
Bajaj Discover
Parent Company
Bajaj Auto
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Discover India with the power of 1 litre
USP
Good mileage
STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
A strong bike which can be used to explore new places
SWOT
1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance Strength 4.Good mileage
Weakness
1. Focuses on just mileage
1. Expansion in rural and tier-2 cities Opportunity 2. Innovations in technology
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Victor Apache Splendor Passion Competitors ybr
doc_689458175.docx