Description
SWOT ANALYSIS OF BAJAJ AVENGER
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Bajaj Avenger Bajaj Auto Motorcycles Two-wheeler Feel like God Indian cruiser bike STP
Segment Target Group Positioning
Boys who want to go for bike cruises Middle class boy of the age group 18-30 For people who want to take control on the road SWOT 1.Strong brand name 2.Excellent distribution 3.Good performance 4.Comfortable, safe, stylish 1.Comparitively smaller market for cruiser bikes 2.High price 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors 3. Low cost bikes
Strength
Weakness
Opportunity
Threats
Competition Royal enfield Competitors karizma
doc_548680082.docx
SWOT ANALYSIS OF BAJAJ AVENGER
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Bajaj Avenger Bajaj Auto Motorcycles Two-wheeler Feel like God Indian cruiser bike STP
Segment Target Group Positioning
Boys who want to go for bike cruises Middle class boy of the age group 18-30 For people who want to take control on the road SWOT 1.Strong brand name 2.Excellent distribution 3.Good performance 4.Comfortable, safe, stylish 1.Comparitively smaller market for cruiser bikes 2.High price 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors 3. Low cost bikes
Strength
Weakness
Opportunity
Threats
Competition Royal enfield Competitors karizma
doc_548680082.docx