Description
SWOT ANALYSIS OF BAJAJ AUTO LTD
Bajaj Auto Limited Parent Company Category Sector Tagline/ Slogan USP Bajaj Group Motorcycles, Scooters Two-wheeler Hamara Bajaj; Distinctly Ahead Wide variety of motorcycles for the average Indian STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 Two-wheelers for every Indian SWOT Analysis 1. Excellent brand presence and marketing in India 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Widespread distribution network across India 4. Wide product range in terms of price, quality and categories 5. Featured in the Forbes Global brands list 1.Not a global brand despite high volume production 2.Lack of performance bikes like major international brands and sports bikes & cruisers 1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre 2. Cheaper variants for tapping more in the rural segment
Segment Target Group Positioning
Strength
Weakness
Opportunity
3. Premium sports bikes for urban areas 4. Constant growth in the two-wheeler segment 1.Cheaper imports from countries like China 2. Entry of international brands 3.Other motorcycle players have a strong brand presence Competition 1. Yamaha 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati
Threats
Competitors
doc_729922890.docx
SWOT ANALYSIS OF BAJAJ AUTO LTD
Bajaj Auto Limited Parent Company Category Sector Tagline/ Slogan USP Bajaj Group Motorcycles, Scooters Two-wheeler Hamara Bajaj; Distinctly Ahead Wide variety of motorcycles for the average Indian STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 Two-wheelers for every Indian SWOT Analysis 1. Excellent brand presence and marketing in India 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Widespread distribution network across India 4. Wide product range in terms of price, quality and categories 5. Featured in the Forbes Global brands list 1.Not a global brand despite high volume production 2.Lack of performance bikes like major international brands and sports bikes & cruisers 1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre 2. Cheaper variants for tapping more in the rural segment
Segment Target Group Positioning
Strength
Weakness
Opportunity
3. Premium sports bikes for urban areas 4. Constant growth in the two-wheeler segment 1.Cheaper imports from countries like China 2. Entry of international brands 3.Other motorcycle players have a strong brand presence Competition 1. Yamaha 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati
Threats
Competitors
doc_729922890.docx