Description
SWOT ANALYSIS OF BAGPIPER
Bagpiper
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Khoobjamega rang, jab mil baithenge teen yaar...aap, main aur Tagline/ Slogan Bagpiper
USP
Strong preposition for macho men STP
Segment
Young men seeking a beer beverage
Target Group
Mature youth and upper middle class
Positioning
Larger than life persona that has built the core identity of the brand SWOT Analysis
1. Strong customer and brand loyalty 2. Legacy and heritage associated with brand 3. Popularity and following among the high income group and its Strength intended use for special occasions 4. Recorded consistent year-on-year growth in volume 5. Good advertising through celebrity brand ambassadors on TVCs
1. Lack of consistent brand ambassadors Weakness 2. The brand has severe competition hence market share growth is less
1. The global distribution network & the rich experience of operating Opportunity since years should help the brand to expand in more countries. 2. Spending power for such products amongst the consumer is
increasing 3. Now being exported to 10 countries across the globe, hence has a vast chance of expansion
1. Comparatively low prices of competitors Threats 2. Govt Intervention: High Taxes & Regulations 3. Local blended whisky and their high penetration in the market Competition
1. Officers Choice 2. 8pm 3. Director’s Special Competitors 4. Royal Stag
doc_657444160.docx
SWOT ANALYSIS OF BAGPIPER
Bagpiper
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Khoobjamega rang, jab mil baithenge teen yaar...aap, main aur Tagline/ Slogan Bagpiper
USP
Strong preposition for macho men STP
Segment
Young men seeking a beer beverage
Target Group
Mature youth and upper middle class
Positioning
Larger than life persona that has built the core identity of the brand SWOT Analysis
1. Strong customer and brand loyalty 2. Legacy and heritage associated with brand 3. Popularity and following among the high income group and its Strength intended use for special occasions 4. Recorded consistent year-on-year growth in volume 5. Good advertising through celebrity brand ambassadors on TVCs
1. Lack of consistent brand ambassadors Weakness 2. The brand has severe competition hence market share growth is less
1. The global distribution network & the rich experience of operating Opportunity since years should help the brand to expand in more countries. 2. Spending power for such products amongst the consumer is
increasing 3. Now being exported to 10 countries across the globe, hence has a vast chance of expansion
1. Comparatively low prices of competitors Threats 2. Govt Intervention: High Taxes & Regulations 3. Local blended whisky and their high penetration in the market Competition
1. Officers Choice 2. 8pm 3. Director’s Special Competitors 4. Royal Stag
doc_657444160.docx