Description
SWOT ANALYSIS OF BACARDI
Bacardi
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
You know when it's Bacardi; Live like you mean it
BACARDI rum is the world’s favorite, most awarded and the topUSP selling rum in the world. STP People who like to socialize over drinks at a relaxing and inviting Segment atmosphere.
Target Group
Young urban men and women
Positioning
Great drinks and great parties at an affordable price. SWOT Analysis
1. Public image-well established brand 2. Vast product line and one of the most popular brands 3. Commercials, tie-ups with clubs & parties 4. Good Availability across the world in over 150 countries 5. Strong brand presence through advertising 6. Bacardi Limited has a employee base of over 6000 and has 27 facilities in 16 markets. Strength 7. It sells an average 200 million bottles per year globally
1. Strong competition from other brands and local products means market share growth restricted Weakness 2. Govt rules and policies on drinking affects performance and sales
1. More penetration International markets 2.Newer ways of distilling Opportunity 3. Innovating marketing and branding
1. Competition from other brands 2. Low calorie drinks Threats 3. Rising cost of goods and services Competition
1.Havana club Competitors 2.Appleton
doc_732921531.docx
SWOT ANALYSIS OF BACARDI
Bacardi
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
You know when it's Bacardi; Live like you mean it
BACARDI rum is the world’s favorite, most awarded and the topUSP selling rum in the world. STP People who like to socialize over drinks at a relaxing and inviting Segment atmosphere.
Target Group
Young urban men and women
Positioning
Great drinks and great parties at an affordable price. SWOT Analysis
1. Public image-well established brand 2. Vast product line and one of the most popular brands 3. Commercials, tie-ups with clubs & parties 4. Good Availability across the world in over 150 countries 5. Strong brand presence through advertising 6. Bacardi Limited has a employee base of over 6000 and has 27 facilities in 16 markets. Strength 7. It sells an average 200 million bottles per year globally
1. Strong competition from other brands and local products means market share growth restricted Weakness 2. Govt rules and policies on drinking affects performance and sales
1. More penetration International markets 2.Newer ways of distilling Opportunity 3. Innovating marketing and branding
1. Competition from other brands 2. Low calorie drinks Threats 3. Rising cost of goods and services Competition
1.Havana club Competitors 2.Appleton
doc_732921531.docx