Description
SWOT ANALYSIS OF BABOOL
Babool
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Begin a great day, the babool way
USP
Contains ayurvedic ingredients and medicinal benefits STP
Segment
Oral Care- Toothpaste
Target Group
People having regular tooth problems
Positioning
Cleans teeth and also prevents tooth problems SWOT Analysis
1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree 2. Keeps gums healthy and strong 3. Is an herbal product lacking any toxic ingredients present in other toothpastes Strength 4. Supported by a strong brand image of Dabur
1. Limited market for Ayurvedic brands 2. Lost its promotional vigor after its launch Weakness 3.Limited customer base to mainly rural customers
1. Develop potential in rural markets 2.Develop distribution network by developing export Opportunity 3.Innovation and R&D, launching of new variants
1. Lack of brand loyalty amongst customers for toothpastes 2.Aggressive competitors 3.Presence of better offers and promotional strategies that attract Threats customers to switch products Competition
1.Colgate 2.Closeup Competitors 3.Pepsodent
doc_273151795.docx
SWOT ANALYSIS OF BABOOL
Babool
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Begin a great day, the babool way
USP
Contains ayurvedic ingredients and medicinal benefits STP
Segment
Oral Care- Toothpaste
Target Group
People having regular tooth problems
Positioning
Cleans teeth and also prevents tooth problems SWOT Analysis
1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree 2. Keeps gums healthy and strong 3. Is an herbal product lacking any toxic ingredients present in other toothpastes Strength 4. Supported by a strong brand image of Dabur
1. Limited market for Ayurvedic brands 2. Lost its promotional vigor after its launch Weakness 3.Limited customer base to mainly rural customers
1. Develop potential in rural markets 2.Develop distribution network by developing export Opportunity 3.Innovation and R&D, launching of new variants
1. Lack of brand loyalty amongst customers for toothpastes 2.Aggressive competitors 3.Presence of better offers and promotional strategies that attract Threats customers to switch products Competition
1.Colgate 2.Closeup Competitors 3.Pepsodent
doc_273151795.docx