Description
SWOT ANALYSIS OF AXIATA GROUP BERHARD
Axiata Group Berhad
Parent Company
Axiata Group
Category
Communication Equipment
Sector
Industrial Products
Tagline/ Slogan
Advancing Asia
Axiata takes different strategies and brands to capture different USP markets throughout Asia
STP
Mobile telephony companies, carriers, service providers and Segment enterprises
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers , Consumer mobile/telephony services
Positioning
Axiata is one of the largest Asian telecommunications companies
SWOT Analysis
1. High price competitiveness in SE Asia 2. A very huge size and nearly 20,000 employees 3. Diversified into many segments 4. Line with evolution of the telecommunications market 5. Strong R&D department Strength 6. Strong market reputation and presence in the sector
1. Recent Low market share is a concern Weakness 2. Low margins in many segments
1. Market penetration in internet usage is increasing 2. Population growth and urbanization is increasing the demand 3. Growth in telecommunication service industry Opportunity 4. IPO offerings in other countries
1. Subscriber War Business Practices 2. Smartphone war 3. Rapid changes in technolog Threats 4. Competition throughaggressive advertising
Competition
1.Deutsche Telekom AG 2.Maxis Communications Berhad Competitors 3.TeliaSonera AB
doc_100000621.docx
SWOT ANALYSIS OF AXIATA GROUP BERHARD
Axiata Group Berhad
Parent Company
Axiata Group
Category
Communication Equipment
Sector
Industrial Products
Tagline/ Slogan
Advancing Asia
Axiata takes different strategies and brands to capture different USP markets throughout Asia
STP
Mobile telephony companies, carriers, service providers and Segment enterprises
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers , Consumer mobile/telephony services
Positioning
Axiata is one of the largest Asian telecommunications companies
SWOT Analysis
1. High price competitiveness in SE Asia 2. A very huge size and nearly 20,000 employees 3. Diversified into many segments 4. Line with evolution of the telecommunications market 5. Strong R&D department Strength 6. Strong market reputation and presence in the sector
1. Recent Low market share is a concern Weakness 2. Low margins in many segments
1. Market penetration in internet usage is increasing 2. Population growth and urbanization is increasing the demand 3. Growth in telecommunication service industry Opportunity 4. IPO offerings in other countries
1. Subscriber War Business Practices 2. Smartphone war 3. Rapid changes in technolog Threats 4. Competition throughaggressive advertising
Competition
1.Deutsche Telekom AG 2.Maxis Communications Berhad Competitors 3.TeliaSonera AB
doc_100000621.docx