Description
SWOT ANALYSIS OF AVON
Avon
Parent Company
Avon Products
Category
Personal Care Brands
Sector
FMCG
Tagline/ Slogan
The company for women
Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of USP distribution
STP
Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing Segment power to buy the products
Housewives interested in cosmetics buying in the comforts of their Target Group home ready to spend money
Easily available good quality products near your doorstep, regular Positioning innovation in products, exclusive products not available in the market
SWOT Analysis
1. Differentiated business model to emerge as a prominent player 2. Steady revenue growth 3. Leading position gives power to attract new customers 4. Support sales activities by understanding customers' businesses Strength better
1.Declining North American operations Weakness 2.Low market share as compared to bigger brands
1.Restructuring initiatives for effectivenesss of the organisation 2.Enter emerging markets Opportunity 3.Re branding strategy to drive consumer demands
1.Strong competition 2.Competitive advertising and distribution network of competitors Threats 3. Dependence on third party suppliers
Competition
1. Loreal 2.Lakme Competitors 3. Oriflame
doc_627416605.docx
SWOT ANALYSIS OF AVON
Avon
Parent Company
Avon Products
Category
Personal Care Brands
Sector
FMCG
Tagline/ Slogan
The company for women
Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of USP distribution
STP
Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing Segment power to buy the products
Housewives interested in cosmetics buying in the comforts of their Target Group home ready to spend money
Easily available good quality products near your doorstep, regular Positioning innovation in products, exclusive products not available in the market
SWOT Analysis
1. Differentiated business model to emerge as a prominent player 2. Steady revenue growth 3. Leading position gives power to attract new customers 4. Support sales activities by understanding customers' businesses Strength better
1.Declining North American operations Weakness 2.Low market share as compared to bigger brands
1.Restructuring initiatives for effectivenesss of the organisation 2.Enter emerging markets Opportunity 3.Re branding strategy to drive consumer demands
1.Strong competition 2.Competitive advertising and distribution network of competitors Threats 3. Dependence on third party suppliers
Competition
1. Loreal 2.Lakme Competitors 3. Oriflame
doc_627416605.docx