Description
SWOT ANALYSIS OF AVLONBAY COMMUNITIES
AvalonBay Communities
Parent Company
AvalonBay Communities
Developing, redeveloping, acquiring and managing apartment Category communities
Sector
Real Estate Investment Trust
Tagline/ Slogan
Appreciating value
USP
Location and asset quality
STP
Segment
Urban and suburban regions of U.S.A
Target Group
High income group
Positioning
Enhancing lives of the residents
SWOT Analysis
1. Focuses on high barrier to entry regions 2. Well diversified portfolio 3. High quality assets with location as an added advantage Strength 4. Provides luxury amenities
1.Intricately tied to interest rate tides 2.Factors driving the alternative housing market have a substantial Weakness impact on the company
1.Growth in local population 2. Expansion in other geographies Opportunity 3.Potential acquisitions
1.Fluctuating interest rates 2.Increase in preference towards alternative housing market Threats 3.Economic downturn
Competition
Competitors
1.Apartment Investment and Management Company 2.Equity Residential
3.United Dominion Realty Trust
doc_194670194.docx
SWOT ANALYSIS OF AVLONBAY COMMUNITIES
AvalonBay Communities
Parent Company
AvalonBay Communities
Developing, redeveloping, acquiring and managing apartment Category communities
Sector
Real Estate Investment Trust
Tagline/ Slogan
Appreciating value
USP
Location and asset quality
STP
Segment
Urban and suburban regions of U.S.A
Target Group
High income group
Positioning
Enhancing lives of the residents
SWOT Analysis
1. Focuses on high barrier to entry regions 2. Well diversified portfolio 3. High quality assets with location as an added advantage Strength 4. Provides luxury amenities
1.Intricately tied to interest rate tides 2.Factors driving the alternative housing market have a substantial Weakness impact on the company
1.Growth in local population 2. Expansion in other geographies Opportunity 3.Potential acquisitions
1.Fluctuating interest rates 2.Increase in preference towards alternative housing market Threats 3.Economic downturn
Competition
Competitors
1.Apartment Investment and Management Company 2.Equity Residential
3.United Dominion Realty Trust
doc_194670194.docx