Description
SWOT ANALYSIS OF AVG ANTIVIRUS
AVG Anti-virus
Parent Company
AVG Technologies
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
“Tough on viruses, easy on users”
USP
Easy to use and provides security from virus as well as internet threats
STP
Segment
Computer users looking for online protection
Target Group
Computer users dealing with software, internet and other applications
Positioned as an efficient antivirus tool which can provide anti-virus Positioning protection as well as internet security
SWOT Analysis
1. Fully functional version is available free of cost 2. One of the earliest market entrants 3. Continuous product improvement and development 4. Provides security and protection from social networking website threats 5. AVG claims to have over 110 million users 6. Highly Popular Strength 7. Available for Mobile too.
1.Complete security against new and latest viruses, trojans and worms Weakness is difficult unless customers update their virus databases regularly
1. Educating users about threat of viruses Opportunity 2.Integration with internet service providers or software companies
1. Major new threats which can go undetected 2. Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
1. Avast Anti-virus 2. McAfee Anti-virus Competitors 3.Kaspersky Anti-virus
doc_508068573.docx
SWOT ANALYSIS OF AVG ANTIVIRUS
AVG Anti-virus
Parent Company
AVG Technologies
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
“Tough on viruses, easy on users”
USP
Easy to use and provides security from virus as well as internet threats
STP
Segment
Computer users looking for online protection
Target Group
Computer users dealing with software, internet and other applications
Positioned as an efficient antivirus tool which can provide anti-virus Positioning protection as well as internet security
SWOT Analysis
1. Fully functional version is available free of cost 2. One of the earliest market entrants 3. Continuous product improvement and development 4. Provides security and protection from social networking website threats 5. AVG claims to have over 110 million users 6. Highly Popular Strength 7. Available for Mobile too.
1.Complete security against new and latest viruses, trojans and worms Weakness is difficult unless customers update their virus databases regularly
1. Educating users about threat of viruses Opportunity 2.Integration with internet service providers or software companies
1. Major new threats which can go undetected 2. Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
1. Avast Anti-virus 2. McAfee Anti-virus Competitors 3.Kaspersky Anti-virus
doc_508068573.docx