Description
SWOT ANALYSIS OF AUTO ZONE
Autozone
Parent Company
Malone & Hyde
Category
Automotive parts and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Get in the zone
USP
All after sales automotive part and accessories STP
Segment
People using commercial and personal vehicle
Target Group
People requiring after sales automotive part and accessories
Retailer and distributor of automotive replacement parts and Positioning accessories SWOT Analysis
1. Strong financial performance 2. Diversified range of automobile product portfolio 3. String retail and distribution network with 4800 stores 4. Strong brand portfolio 5. Has a string employee base of 65,000+ Strength 6. Good advertising and brand visibility
1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America. Weakness 2. Business dependent only on America
1. Strong expansion in automotive and accessory market. 2. Increase in North American aftermarket. Opportunity 3. Moderate growth in U.S engines market.
1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee. 2. In 2009, AutoZone was accused of infringing a patent owned by Threats Lisle Corporation in a lawsuit filed in the Southern District of Iowa. Competition
1. Genuine Parts Company 2. The Pep Boys-Manny Competitors 3. Moe & Jack
doc_561633942.docx
SWOT ANALYSIS OF AUTO ZONE
Autozone
Parent Company
Malone & Hyde
Category
Automotive parts and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Get in the zone
USP
All after sales automotive part and accessories STP
Segment
People using commercial and personal vehicle
Target Group
People requiring after sales automotive part and accessories
Retailer and distributor of automotive replacement parts and Positioning accessories SWOT Analysis
1. Strong financial performance 2. Diversified range of automobile product portfolio 3. String retail and distribution network with 4800 stores 4. Strong brand portfolio 5. Has a string employee base of 65,000+ Strength 6. Good advertising and brand visibility
1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America. Weakness 2. Business dependent only on America
1. Strong expansion in automotive and accessory market. 2. Increase in North American aftermarket. Opportunity 3. Moderate growth in U.S engines market.
1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee. 2. In 2009, AutoZone was accused of infringing a patent owned by Threats Lisle Corporation in a lawsuit filed in the Southern District of Iowa. Competition
1. Genuine Parts Company 2. The Pep Boys-Manny Competitors 3. Moe & Jack
doc_561633942.docx